“Sorry ice cream I am dreaming of a different dessert”, and these are the lyrics of the Pinkberry song. What is Pinkberry? To be honest I just found this brand and have fallen in love with the work they have done. It is incredible the detail and fun they have had with their brand. Let’s review it!

Simplicity: Pinkberry brand only sells pinkberry products, they do not even sell water in their store, why? why would you go there to buy a bottle of water? you can buy that anywhere else. In this store they sell swirls and smoothies. The swirls have three flavors, why? Because this is the refreshing palette they believe in. They have their original flavor, green tea, and one seasonal flavor, which now is pomegranade. The smoothies have two flavors, so basically their menu is based on 5 items, not bad uh?

Having fun with swirls: They have a variety of toppings, with which they ‘dress up’ their swirls.

Store: Their store is very well designed, this was done with the product in mind and with the goal of activating the customer senses. They have even taken an extra step and designed their bathroom signs and adapted them to the Pinkberry look and feel, being the woman’s bathroom the actual logo with the leaves as a clip in the hair.

Concept: They work with real yogurt and real ingredients. Their yogurt is certified with the Yogurt Association, which in order to obtain such a certification one has to prove the yogurt has more nutrients than what their standards are, and Pinkberry actually exceeds this requirement. Pinkberry is real fat free yogurt, that is actually good for your health.

The Groupies: Pinberry instead of having a ‘fan club’ they have ‘groupies’ yes! because pinkberry is really considered a rock star. It even has its own song, which you can listen to when you enter their site, and I have to admit it’s quite good, you end up actually singing it.

Love this product, love this branding execution. Love to see strong concepts out there.

I invite everybody to visit one of the Pinkberry stores is they are in your are, and if they don’t you can visit them in www.pinkberry.com

Like having the bags next to the garbage can. Not like having the bags in a separate drawer.