The aim for most people building websites or webapps is to create a source of revenue aka to become rich. This is a shallow goal, but definitely the most important in any business. It starts by building a prototype and getting paid for it. Most people seek to monetize their efforts by selling ads, but this is slippery slope because they’ll have to compete double.

Compete double is? the concept of competing in two completely different fields. By selling ads you’ll have to compete against Google, Facebook and many more for the advertisers; moreover, you’ll have to compete against other apps in your space. For example: If I was building an app to handle project collaboration, I’ll have to compete against Basecamp, Activecollab, Zoho and many more. On top of that, I’ll have to compete against many more for the advertisers money.

Be careful becuase monetizing is a slippery slope specially is your model is based on selling ads. It has worked great for Facebook or Google, but it may be a dead sentence for many because they’ll have to compete double and create the infrastructure to sell those ads.

What do I mean by creating the infrastructure to sell ads? It starts by having the proper technology in place to count, rotate and display the ads. There are many open source software that can be use for this purpose, but this is just deviating attention from the core product. People are needed to sell the ads or build that system to support it. It just adds a tremendous burden to the entire organization. Let’s assume the technology stack is already in place to support selling ads. I believe it is equally or more difficult to get somebody to pay for an ad that is to make people pay for your product or the vision of it.

Since I became aware of this technique of developing the right attitude and believing in the right things (the right way), it is something crucial for me.

The mind is something incredibly powerful and when you learn how to put it to work, amazing things happen. What do I mean by this? Believing in what you are and what you can do.

Treat it as your own. When working for a client, you need to believe you are part of the team, you work with them not for them. It is always in your best interest that the outcome of a project is something of value so you have to push for that.

Security. You need to believe you are awesomely good at what you do (don’t get me wrong, there is always room to improve our skills). Basically you portray what you believe and your client will see that. Either you do portray it or not.

Structure. You are treated how you’d like to be treated. When working with a client, you need to set your parameters of how you work. Everybody has their own method. The structure or set of methods you build are the ones that work best for you and that is why you have chosen them.

No intimidation by titles. What do I mean by this? In corporations you will usually find titles such as ‘Art Director’, ‘Senior Designer’, ‘Junior Designer’, ‘Intern’, ‘Head of Technology’, ‘Information Architect’ (which by the way never understood what that means?). Titles are used only to intimidate people. YOU ARE PART OF A TEAM. I have a meeting with the Head of Technology, The Marketing VP, Production, and my Art Director… whooooaaa those are a lot of titles or important people right there. Wouldn’t it be easier just to say: I have a meeting with Jason, Alice, Nate, or whoever, they are humans! Anyhow, when you have one of those meetings, talk like you usually do, speak your mind, disagree when you have to, give your opinion, ask questions. Treat them like your team mates (which is what they are!). Everybody has something to learn.

Don’t know how many of you out there know about our new application we are developing called Yonopelo.

Yonopelo is an innovative job board, which ultimate goal is to get you a job in what you enjoy doing and what you are best at doing. How is that possible? We believe by personal experience that if you do what you are passionate for, the you will be great at it! Why? Because you are happy

Concept? What does Yonopelo mean? In our language and culture when someone is ‘pelando’ menas they do not have money at the moment…so basically the saying means I’m not not going to have money = I will have money!

Ok, our vision was to put a name behing this system…a character per say. His name is Sr. Yonopelo Ramirez. Ramirez is a very common last name, which refers to he could be anyone…you? me? him? her? anyone you know.

We decided to go with a very clean and fresh branding and teaser site. Our goal in the branding process was to get people identified, fresh and innovative people to be interested in the product by supporting the branding/concept.

Our goal with the teaser site = to build momentum. We want to encourage people to register and we will be releasing news on this project soon.

The whole project will be up and running very soon…

With this being said, keep in touch with Sr.Yonopelo Ramirez.

www.yonopelo.com

We are hype to tell the world that we are working on an exiting new project. Roomero is a web-based software that organizes the process of the timeshare selling experience. We are focusing on simplicity and usability while providing a fresh approach to an industry that’s long over due for a new paradigm.

It is still in the early stages of development and it is not open to the public, but we are looking for a few early adopters to help us craft the inner workings of Roomero. If you run a timeshare selling operation, please go to the registration page and sign in. We are looking forward to hear from you.

We’ve been working with ruby on rails for almost a year on internal applications, but this is our first? outer world app. Yupy! This makes this project exponentially more exiting.